November 17th, 2024. We were two first-year founders still figuring out the clothing world when the Delta Zeta chapter at Sacred Heart University invited us to their annual philanthropy event. That night we met over 200 members, families, and friends — and felt more energy in one room than we had anywhere since starting the company.

We launched Daybreake without knowing exactly where we'd take it. We just shared one goal: to make an impact through it. "Style your story" had recently become our slogan — that night, it started to mean something.

At the end of the event, we donated a portion of our proceeds to the Starkey Hearing Foundation, Delta Zeta's national philanthropy. That night wasn't about what we gave back — it was about what we saw. We finally understood what we were actually building: not merch, but something a chapter could see itself in. We drove home knowing we'd found our mission.

Two years later, that night is the blueprint for everything we do. We partnered with Affinity Licensing to create officially licensed Greek apparel for chapters across the country — from our roots in Fairfield, Connecticut, to our home city at Wagner College, down to Tuscaloosa, Alabama, across to Bloomington, Indiana, and coast to coast out to San Marcos, California. One chapter at a time, we've become the Northeast's premier sorority merchandise supplier.

What we believe.

Every chapter has a story. Our job is to make it heard — in the colors, the stitching, and the details only your girls would notice. Ordering custom apparel should be fun. It has been since night one, and we plan on keeping it that way.

Thank you for bringing your story to us.
~ TOM & JACK